Guna Kaliannan 

Monetizer & Director  

A media veteran of 20 years, Guna is an experienced executive who has led and managed Content teams across Media Platforms, Telcos, Advertising agency and Media advisory.   He has worked across revenue generation, production, rights & relationship management and business development roles. 


Guna has led major acquisitions for platforms such as ESPN STAR Sports & Discovery Channels and has launched successful local and regional channels, content propositions and marketing campaigns and has a strong track record of designing, negotiating, and implementing strategic growth and commercial initiatives.  


With a keen eye for identifying content, commercialising and amplifying opportunities across multiple platforms, Guna has also been credited with high value negotiations and acquisitions (English Premier League, FIFA World Cup, Fox International Channels), creating new business models at GroupM and providing strategic and advisory services for successful media rights acquisitions for global platforms. 


Having successfully worked on both ends of the spectrum of media businesses (cost management & revenue generation), Guna is the ideal media executive to help visualise, create and execute successful media business propositions.  

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